The market of online advertising is preparing in the near future to exceed the mark of $ 300 billion a year. And this is not surprising: the importance of the Internet in our lives is increasing every year, its influence and impact - too. Therefore, many advertisers are abandoning the old methods of promotion and are beginning to increasingly use the global Network.
However, in the field of monetized video content there are a lot of problems that urgently need to be solved. Let's try to understand what issues are and how Verasity platform eliminates them.
Verasity - Introduction
We live in an era where people can access everything they want from anywhere using their PC, their phones, tablets or other devices. They use it to access learning material, to be kept on track with the latest new but especially to be entertained.
Normally there should be only two parties: the entertainer and the one who is entertained. The video creator creates material for millions of users to see and through ads and other factors, the creator produces a great amount of money. The issue is that the creator receives only a small amount of the money he creates and the rest goes to the third party: the industries and platforms that support the creator.
Verasity is is a platform that is able to cope with all the problems mentioned above. It is an ecosystem for direct interaction between advertisers, viewers and video producers.
Problems
Today, people or companies that want to create high-quality video content and make money on it face many problems:
- The first is the over-centralization of income opportunities. In fact, you can get more or less stable profit on two or three global resources: Facebook, YouTube and Instagram. In some ways, it is convenient, but in the long term it will definitely hurt the market, because the competition is reduced, and the dictatorship of the sites for posting videos is growing.
- Secondly, the creators of media content receive a very small share of the total revenue of the online advertising market. Today, it is about 30%, and in the future it may decrease even more.
- Third, even those small money that today earn the creators of quality content, have to wait for 2-3 months. In addition, Facebook, Instagram and YouTube can say that there was no media content, and nothing to pay its creators.
Solution offered to verasity.
Studies show that the online video content is the fastest growing media outlet. By 2021, a whopping 82% of the consumer internet traffic will be focused towards this 312 billion ever-growing market. However, the current business models are far from fair or technologically-advanced. The team behind the Verasity Platform is well aware of the current issues that are plaguing the video content industry, and thus they’ve designed a system that is going to liberate content creators and benefit the audience alike, here’s how:
1. Proof of View represents the platform’s proprietary system, enabled through blockchain technology that sources accurate and secure audience metrics, thus providing a precise content valuation.
2. Empowering Viewers by giving them a “piece of the pie” when it comes to content revenue for each positive interaction with the platform, fostering a healthy online environment.
3. Organic Growth lies at the core of the platform, as the viewers will ultimately decide what content stays on and what fades away, thus fostering natural supply and demand.
4. An inclusive economy for all participants where everyone gets to benefit from the actual value being produced by the ecosystem in contrast to the legacy platforms that defer cost only to the platform’s shareholders and third parties that devalue the core community.
5. The Spark Marketplace is a unique concept brought to life by Verasity where users can fund their favourite channels in exchange for a part of the future revenue shares. This way, another category of cash inflow could become a reality in the form of passive or active investors.
2. Empowering Viewers by giving them a “piece of the pie” when it comes to content revenue for each positive interaction with the platform, fostering a healthy online environment.
3. Organic Growth lies at the core of the platform, as the viewers will ultimately decide what content stays on and what fades away, thus fostering natural supply and demand.
4. An inclusive economy for all participants where everyone gets to benefit from the actual value being produced by the ecosystem in contrast to the legacy platforms that defer cost only to the platform’s shareholders and third parties that devalue the core community.
5. The Spark Marketplace is a unique concept brought to life by Verasity where users can fund their favourite channels in exchange for a part of the future revenue shares. This way, another category of cash inflow could become a reality in the form of passive or active investors.
Verasity Benefits
The platform offers unique advantages to all categories of users - viewers, content makers and advertisers.For spectators:
- view hundreds of thousands of interesting videos from a variety of bloggers on one site;
- the opportunity to earn money with each advertisement.
For the creators of the video:
- placing content on a decentralized platform where no one will dictate the terms;
- high earnings, fast withdrawal of funds.
For advertisers:
- interested in buying products audience (Verasity does not allow "cheat" views using bots);
- reduced cost of promotion (Verasity takes a lower Commission than Instagram, Facebook, YouTube and other popular platforms today).
Ico and Token details
The campaign to raise funds for the Verasity project will last more than a month and a half - from may 21 to July 11, 2018. No ICO division into stages is established.
In total, the project developers issued 12,491,500,000 tokens, exactly 50% of them (6,245,750,000) will be sold on the ICO. SoftCap will be achieved if the creators will be able to implement 400 million units of cryptocurrency. HardCap-selling all 6,245,750,000 coins.
The distribution of investments that will be able to be obtained on the ICO is also established:
- 20% - research and development;
- 20% - developer income;
- 20% - the cost of technology licenses;
- 18% - the value of the platform;
- 17% - marketing costs;
- 2.5% - of the legal and administrative costs;
- 1.5% - business development;
- 1% - unforeseen expenses.
Conclusion
Verasity claims to be places that are firmly occupied today by Facebook, Instagram and YouTube. To some it may seem unrealistic, but today's “giants” of Internet advertising do not have such advantages as Verasity has.
As soon as the community understands what Verasity platform provides and what kind of profit can be obtained from its use, the popularity of The platform will increase dramatically. It doesn't take much time: technology and news are spreading faster than we can imagine. This means that Verasity will soon declare itself publicly, and now is the best time to invest in this project.
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